Privacy Policy

WuWa Tools ("we", "our", or "the site"), accessible at https://wuwa.uk, respects your privacy. This page describes what information we collect, how we use it, and your choices.

1. What we collect

1.1 Information you provide

WuWa Tools does not require registration, login, or any form of account creation. We do not ask for your email address, name, or any personally identifiable information to use any tool on the site.

Inputs you enter into our calculators (echo substats, pull counts, material targets, etc.) are processed entirely in your browser using JavaScript. This data is never transmitted to our servers. If you clear your browser storage, those inputs are lost.

1.2 Information collected automatically

When you visit WuWa Tools, the following information may be collected automatically by third-party services we use:

• Google Analytics 4 — pageviews, session duration, country/region (city-level at most), device type, browser, referrer URL, and anonymized IP address.
• Google AdSense — third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website and/or other websites. Device identifiers, approximate location (country/region level), and ad interaction data may be processed. See section 3.1 for the full disclosure and opt-out links.
• Cloudflare (our hosting provider) — IP addresses and request metadata for security, DDoS protection, and performance optimization. Retained briefly in Cloudflare's edge logs.
• Microsoft Clarity — anonymized session recordings and heatmaps for UX improvement. No identifiers are stored.

2. Cookies

WuWa Tools uses cookies and similar technologies for the following purposes:

• Essential: language preference (stored as lang in localStorage) so the site loads in your chosen language on return visits.
• Analytics: Google Analytics sets _ga and related cookies to distinguish unique users and sessions.
• Advertising: Google AdSense and its advertising partners may set cookies such as __gads, __gpi, and the DoubleClick IDE / DSID cookies to serve, cap, and measure personalized advertising, including ads based on your prior visits to this and other websites. Visitors in the European Economic Area, the United Kingdom, and Switzerland are shown a Google-certified consent message (a Consent Management Platform integrated with the IAB Europe Transparency & Consent Framework) before any non-essential cookie is set, and can change or withdraw that choice at any time.

Non-essential cookies (analytics, advertising) are only set after consent where consent is legally required. If you decline, the site's tools continue to work normally and you may see non-personalized ads instead.

You can disable cookies in your browser settings; the calculators will still work, but your language preference will reset on each visit.

3. Third-party services and your rights

3.1 Google

We use Google Analytics 4 and Google AdSense. Google's data practices are governed by:

• Google Privacy Policy
• How Google uses information from sites that use its services
• How Google uses cookies in advertising

Third-party advertising vendors. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website and/or other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and/or other sites on the Internet.

You can opt out of personalized advertising by visiting Google Ads Settings, or opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info. You can also install the Google Analytics Opt-out Browser Add-on for analytics cookies specifically.

If you are in the EEA, the UK, or Switzerland, the consent message shown when you first visit lets you accept, refuse, or manage each purpose individually, and you can reopen it at any time to change or withdraw your choice. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

3.2 GDPR / CCPA rights

If you are a resident of the European Economic Area (EEA), United Kingdom, or California, you have the right to:

• Request a copy of any personal data we hold about you (in practice: very little, since we collect no account data)
• Request deletion of any personal data
• Opt out of analytics tracking and advertising cookies
• Withdraw consent for non-essential cookies at any time

To exercise these rights, contact us at [email protected].

4. Children's privacy

WuWa Tools is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

5. Data security

All traffic to WuWa Tools is encrypted via HTTPS (TLS 1.3). Our hosting provider (Cloudflare) provides DDoS protection and WAF filtering. Because we don't store user accounts or sensitive data on the server, there is minimal personal data at risk in the event of a breach.

6. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be reflected by updating the "Last updated" date at the top. Material changes will be announced on the homepage for at least 14 days.

7. Contact

Questions about this Privacy Policy can be sent to: [email protected]

8. Advertising & Affiliate Disclosure

WuWa Tools is an independent site founded and maintained by Steve, who may benefit financially from the site's success. WuWa Tools may earn commissions from qualifying purchases made through affiliate links; such commissions never influence editorial content, tool scoring, or guide recommendations. Sponsored placements, if ever present, will be clearly labeled.

Advertising on this site is served by Google AdSense and other third-party vendors, which may use cookies to serve ads based on your prior visits to this and other websites. See sections 2 and 3.1 above for the full cookie list and opt-out links. We do not sell your personal information. For takedown or copyright requests, email [email protected].